APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2015). Principles of marketing (16th ed.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 16th ed. England: Pearson Education Limited, 2015.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 16th ed. Pearson Education Limited, 2015.