Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson Prentice Hall ,
2012
|
| Edition: | 14th ed |
| Subjects: |
| Physical Description: | 136 p. : ill. (some col.) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273752431 |