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00000cam a2200000 7i4500 |
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20210415093000.0 |
| 008 |
150604s2016 enk eng |
| 020 |
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|a 1292092629
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| 020 |
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|a 9781292092621
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| 050 |
0 |
0 |
|a HF5415.13
|b .K68 2016
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| 090 |
0 |
0 |
|a HF5415.13
|b .K68 2016
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Marketing management
|c Phillip Kotler, Kevin Lane Keller
|
| 250 |
|
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|a 15th global ed
|
| 260 |
|
|
|a Harlow, England :
|b Pearson ,
|c c2016
|
| 300 |
|
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|a 714 p. :
|b ill. (chiefly col.) ;
|c 28 cm.
|
| 500 |
|
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|a Previous Global edition: ©2012
|
| 500 |
|
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|a Publication date from publisher's website
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Understanding marketing management -- 2. Capturing marketing insights -- 3. Connecting with customers -- 4. Building strong brands -- 5. Creating value -- 6. Delivering value -- 7. Communicating value -- 8. Conducting marketing responsibly for long-term success
|
| 650 |
|
0 |
|a Marketing
|x management
|v textbooks
|
| 700 |
1 |
|
|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 999 |
|
|
|a 1000164863
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000164864
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000164865
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|