Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson ,
c2016
|
| Edition: | 15th global ed |
| Subjects: |
| Item Description: | Previous Global edition: ©2012 Publication date from publisher's website |
|---|---|
| Physical Description: | 714 p. : ill. (chiefly col.) ; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1292092629 9781292092621 |