APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2016). Marketing management (15th global ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th global ed. Harlow, England: Pearson, 2016.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th global ed. Pearson, 2016.

Warning: These citations may not always be 100% accurate.