Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall ,
c2009
|
| Edition: | 13th ed |
| Subjects: |
| Physical Description: | 816 p. : ill. (some col.) ; 28cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780131357976 9780136009986 |