The media, the public and agricultural biotechnology [

Reviews the literature on communication about biotechnology. With the use of case studies, this book looks at public opinion data, communication theory, and international examples; and provides a complementary overview of how the public sees this controersial topic.

Bibliographic Details
Main Authors: Brossard, Dominique (Author), Nesbitt, T. Clint (Author), Shanahan, James (Author)
Format: Book
Language:English
Published: Wallingford, UK : CABI , c2007
Subjects:
Online Access:https://www.cabi.org/cabebooks/FullTextPDF/2007/20073138817.pdf
Description
Summary:Reviews the literature on communication about biotechnology. With the use of case studies, this book looks at public opinion data, communication theory, and international examples; and provides a complementary overview of how the public sees this controersial topic.
Physical Description:1 online resource (xxiv, 405 p.) : ill.
Bibliography:Includes bibliographical references and index
ISBN:184593203X
1845932048
1845932056 (e-book)
9781845932039
9781845932046 (e-book)
9781845932053 (e-book)