Reputation rules [ strategies for building your company's most valuable asset
A Kellogg School of Management professor sets the benchmark for using reputation as a vital part of corporate strategy -- 9. Andersen before the fall : values, culture, and the teachable moment
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| Format: | Electronic Book |
| Language: | English |
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New York :
McGraw-Hill ,
c2011
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| Online Access: | McGraw Hill |
Table of Contents:
- 1. Thomas off the rails : the decisive moment and how to miss it
- 2. Mercedes and the Moose : brand management beyond customers
- 3. Shell turns on the water cannons : the growing impact of the second circle
- 4. Of shower curtains and waste baskets : perks, scandals, and moral outrage
- 5. The Katrina chronicles : doing the right thing and getting credit for it
- 6. The terminator gene : from outrage to fear
- 7. Beat the grim reaper : strategic anticipation and the management of reputational risk
- 8. The aim team : how to build a sixth sense
- 9.