|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000087241 |
| 005 |
20150210093000.0 |
| 008 |
141110s2011 nyu eng |
| 020 |
|
|
|a 0071763740
|
| 020 |
|
|
|a 0071763945
|
| 020 |
|
|
|a 9780071763745
|
| 020 |
|
|
|a 9780071763943
|
| 050 |
0 |
0 |
|a HG4026
|b .D54 2011
|
| 090 |
0 |
0 |
|a HG4026
|b .D54 2011
|
| 100 |
1 |
|
|a Diermeier, Daniel ,
|e author
|
| 245 |
1 |
0 |
|a Reputation rules [
|h [electronic resource]] :
|b strategies for building your company's most valuable asset
|c Daniel Diermeier
|
| 260 |
|
|
|a New York :
|b McGraw-Hill ,
|c c2011
|
| 300 |
|
|
|a 1 online resource :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Thomas off the rails : the decisive moment and how to miss it -- 2. Mercedes and the Moose : brand management beyond customers -- 3. Shell turns on the water cannons : the growing impact of the second circle -- 4. Of shower curtains and waste baskets : perks, scandals, and moral outrage -- 5. The Katrina chronicles : doing the right thing and getting credit for it -- 6. The terminator gene : from outrage to fear -- 7. Beat the grim reaper : strategic anticipation and the management of reputational risk -- 8. The aim team : how to build a sixth sense -- 9.
|
| 520 |
|
|
|a A Kellogg School of Management professor sets the benchmark for using reputation as a vital part of corporate strategy -- 9. Andersen before the fall : values, culture, and the teachable moment
|
| 650 |
|
0 |
|a Corporations
|x Finance
|
| 650 |
|
0 |
|a Risk management
|
| 856 |
4 |
|
|3 McGraw Hill
|u http://mhebooklibrary.com/doi/pdf/10.1036/9780071763943
|
| 999 |
|
|
|a 1000163259
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
|