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00000cam a2200000 7i4500 |
| 001 |
0000087229 |
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20150524093000.0 |
| 008 |
141110s2012 nyu eng |
| 020 |
|
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|a 0071762868
|
| 020 |
|
|
|a 0071762906
|
| 020 |
|
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|a 9780071762861
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| 020 |
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|a 9780071762908
|
| 050 |
0 |
0 |
|a HD38.2
|b .B38 2012
|
| 090 |
0 |
0 |
|a HD38.2
|b .B38 2012
|
| 100 |
1 |
|
|a Bates, Suzanne ,
|e author
|
| 245 |
1 |
0 |
|a Discover your CEO brand [
|h electronic resource] :
|b secrets to embracing and maximizing your unique value as a leader
|c Suzanne Bates
|
| 260 |
|
|
|a New York :
|b McGraw-Hill ,
|c c2012
|
| 300 |
|
|
|a 1 online resource :
|b ill.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Why you need a brand-and why your brand matters -- 2. How exceptional leader brands are built -- 3. Your CEO brand - the story of you -- 4. Brand recognition - what do people say about you? -- 5. Leveraging your brand to drive spectacular results -- 6. Personal choices that burnish your reputation -- 7. Communicate your leadership brand -- 8. Social media and brand - what today's CEO must know -- 9. CEO brand "disaster avoidance kit" - do not harm -- 10. Your personal brand team - people who make you look good -- 11. Ten fast-track tips to accelerate brand building -- 12. Your leadership legacy - writing history today
|
| 520 |
|
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|a An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Chief executive officers
|
| 650 |
|
0 |
|a Corporate image
|
| 650 |
|
0 |
|a Leadership
|
| 856 |
4 |
0 |
|3 McGraw Hill
|u http://mhebooklibrary.com/doi/pdf/10.1036/9780071762908
|
| 999 |
|
|
|a 1000163254
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
|