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00000cam a2200000 7i4500 |
| 001 |
0000087203 |
| 005 |
20150217093000.0 |
| 008 |
141110s2009 nyu eng |
| 020 |
|
|
|a 0071641947 (e-book)
|
| 020 |
|
|
|a 071493123
|
| 020 |
|
|
|a 9780071493123
|
| 020 |
|
|
|a 9780071641944 (e-book)
|
| 050 |
0 |
0 |
|a HF5415.122
|b .S73 2009
|
| 090 |
0 |
0 |
|a HF5415.122
|b .S73 2009
|
| 100 |
1 |
|
|a Stair, Lila B. ,
|e author
|
| 245 |
1 |
0 |
|a Careers in marketing [
|h electronic resource]
|c Lila Stair and Leslie Stair
|
| 250 |
|
|
|a 4th ed
|
| 260 |
|
|
|a New York :
|b McGraw-Hill ,
|c c2009
|
| 300 |
|
|
|a 1 online resource (xiii, 200 p.) :
|b ill
|
| 490 |
1 |
|
|a VGM professional careers series
|
| 505 |
0 |
|
|a 1. Marketing careers in the twenty-first century -- 2. Careers in marketing research -- 3. Careers in product development -- 4. Careers in advertising and sales promotion -- 5. Careers in public relations and customer service -- 6. Careers in industrial, wholesale, and direct sales -- 7. Careers in retailing -- 8. Careers in marketing management -- 9. Careers in global marketing -- 10. Careers in education, consulting, entrepreneurship, and franchising -- 11. Economic trends and their impact on marketing careers -- 12. Beginning a successful career in marketing
|
| 650 |
|
0 |
|a Marketing
|x Vocational guidance
|
| 700 |
1 |
|
|a Stair, Leslie ,
|e author
|
| 856 |
4 |
0 |
|3 McGraw-Hill
|u http://mhebooklibrary.com/doi/pdf/10.1036/9780071641944
|
| 999 |
|
|
|a 1000163353
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
|