The Apple experience : [electronic resource] : secrets to building insanely great customer loyalty

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The Apple experience : [electronic resource] :

Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers

Bibliographic Details
Main Author:	Gallo, Carmine (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill , c2012
Subjects:	Consumer satisfaction Creative thinking Customer services
Online Access:	McGraw Hill

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