The Apple experience : [electronic resource] :

Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers

Bibliographic Details
Main Author: Gallo, Carmine (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill , c2012
Subjects:
Online Access:McGraw Hill

MARC

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090 0 0 |a HF5415.5   |b .G35 2012 
100 1 |a Gallo, Carmine ,   |e author 
245 1 4 |a The Apple experience :   |b [electronic resource] :   |b secrets to building insanely great customer loyalty   |c Carmine Gallo 
260 |a New York :   |b McGraw-Hill ,   |c c2012 
300 |a 1 online resource :   |b ill. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Inspiring your internal customer -- 2. Serving your external customer 
520 |a Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers 
650 0 |a Consumer satisfaction 
650 0 |a Creative thinking 
650 0 |a Customer services 
856 4 0 |3 McGraw Hill   |u http://mhebooklibrary.com/doi/book/10.1036/9780071793216 
999 |a 1000163241   |b Electronic Book   |c Electronic Resource   |e Gong Badak Campus