The Apple experience : [electronic resource] :
Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2012
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| Subjects: | |
| Online Access: | McGraw Hill |
| Summary: | Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers |
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| Physical Description: | 1 online resource : ill. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071793216 9780071793216 |