Blue ocean strategy : insights and experiences of Universiti Sains Malaysia
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Pulau Pinang, Malaysia :
Penerbit Universiti Sains Malaysia ,
c2012
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Table of Contents:
- 1. Conceptual approach to the blue ocean strategy
- 2. Visual awakening
- 3. Visual exploration
- 4. Visual strategy creation
- 5. The visual strategy fair
- 6. Executing the blue ocean strategy
- 7. Conclusion