Blue ocean strategy : insights and experiences of Universiti Sains Malaysia

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Blue ocean strategy : insights and experiences of Universiti Sains Malaysia

Bibliographic Details
Main Author:	Ramli Mohamed (Author)
Corporate Author:	Universiti Sains Malaysia
Format:	Book
Language:	English
Published:	Pulau Pinang, Malaysia : Penerbit Universiti Sains Malaysia , c2012
Subjects:	Education, Higher > Malaysia > Marketing

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