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|a 9789838615594
|
| 020 |
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|a 9838615595
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| 050 |
0 |
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|a LG173.P5
|b B58 2012
|
| 090 |
0 |
0 |
|a LG173.P5
|b B58 2012
|
| 245 |
0 |
0 |
|a Blue ocean strategy :
|b insights and experiences of Universiti Sains Malaysia
|c editor Ramli Mohamed
|
| 260 |
|
|
|a Pulau Pinang, Malaysia :
|b Penerbit Universiti Sains Malaysia ,
|c c2012
|
| 300 |
|
|
|a xxx, 169 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
|
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|a "Authors, Asha Suresh Chand ... [et al.]"--P. [viii]
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
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|a 1. Conceptual approach to the blue ocean strategy -- 2. Visual awakening -- 3. Visual exploration -- 4. Visual strategy creation -- 5. The visual strategy fair -- 6. Executing the blue ocean strategy -- 7. Conclusion
|
| 650 |
|
0 |
|a Education, Higher
|z Malaysia
|x Marketing
|
| 700 |
0 |
|
|a Ramli Mohamed ,
|e author
|
| 710 |
2 |
|
|a Universiti Sains Malaysia
|
| 999 |
|
|
|a 1000162179
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|