Blue ocean strategy : insights and experiences of Universiti Sains Malaysia
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Pulau Pinang, Malaysia :
Penerbit Universiti Sains Malaysia ,
c2012
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| Subjects: |
| Item Description: | "Authors, Asha Suresh Chand ... [et al.]"--P. [viii] Includes index |
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| Physical Description: | xxx, 169 p. : ill. ; 23 cm. |
| ISBN: | 9789838615594 9838615595 |