Blue ocean strategy insights and experiences of Universiti Sains Malaysia

Bibliographic Details
Main Author: Ramli Mohamed (Author)
Corporate Author: Universiti Sains Malaysia
Format: Book
Language:English
Published: Pulau Pinang, Malaysia Penerbit Universiti Sains Malaysia c2012
Subjects:
Description
Physical Description:xxx, 169 p. ill. 23 cm
ISBN:9789838615594
9838615595