Capon's marketing principles
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Malay |
| Published: |
Subang Jaya, Selangor, Malaysia :
SJ Learning ,
c2015
|
| Subjects: |
Table of Contents:
- 1. Marketing and the firm
- 2. Fundamentals insights for strategic marketing
- 3. Strategic marketing
- 4. Implementing the market strategy
- 5. Special marketing topics