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20141103093000.0 |
| 008 |
141013s2015 my may |
| 020 |
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|a 9789671264911
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| 020 |
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|a 9789671264928
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| 050 |
0 |
0 |
|a HF5415.12.A78
|b C37 2015
|
| 090 |
0 |
0 |
|a HF5415.12.A78
|b C37 2015
|
| 100 |
1 |
|
|a Capon, Neol ,
|d 1937- ,
|e author
|
| 245 |
1 |
0 |
|a Capon's marketing principles
|c Neol Capon, Shamza Khan
|
| 246 |
3 |
0 |
|a Marketing principles
|
| 260 |
|
|
|a Subang Jaya, Selangor, Malaysia :
|b SJ Learning ,
|c c2015
|
| 300 |
|
|
|a xxxvii, 440 p. :
|b ill. (chiefly col.) ;
|c 29 cm.
|
| 500 |
|
|
|a Asia edition
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 505 |
0 |
|
|a 1. Marketing and the firm -- 2. Fundamentals insights for strategic marketing -- 3. Strategic marketing -- 4. Implementing the market strategy -- 5. Special marketing topics
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|z Asia
|
| 700 |
1 |
|
|a Khan, Shamza ,
|e author
|
| 999 |
|
|
|a 1000161955
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|