Managerial economics : applications, strategy, and tactics - McGuigan, James R.; Harris, Frederick H. deB; Moyer, R. Charles , 1945- (Australia : South-Western, 2002)
1. Introduction -- 2. Demand and forecasting -- 3. Production and cost -- 4. Pricing and output decisions: strategy and tactics -- 5. Long-term investment decisions and risk management
Includes index
Keywords: Managerial economics; Managerial economics -- Problems, exercises, etc