Managerial economics : applications, strategy, and tactics

Bibliographic Details
Main Authors: McGuigan, James R. (Author), Harris, Frederick H. deB (Author), Moyer, R. Charles , 1945- (Author)
Format: Book
Language:English
Published: Australia : South-Western , c2002
Edition:9th ed
Subjects:

MARC

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100 1 |a McGuigan, James R. ,   |e author 
245 1 0 |a Managerial economics :   |b applications, strategy, and tactics   |c James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris 
250 |a 9th ed 
260 |a Australia :   |b South-Western ,   |c c2002 
300 |a xviii, 775 p. :   |b ill. (some col.) ;   |c 26 cm. 
500 |a Includes index 
505 0 |a 1. Introduction -- 2. Demand and forecasting -- 3. Production and cost -- 4. Pricing and output decisions: strategy and tactics -- 5. Long-term investment decisions and risk management 
650 0 |a Managerial economics 
650 0 |a Managerial economics   |x Problems, exercises, etc. 
700 1 |a Harris, Frederick H. deB ,   |e author 
700 1 |a Moyer, R. Charles ,   |d 1945- ,   |e author 
999 |a 1000161760   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus