Strategic management : concepts and cases, a competitive advantage approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersy :
Person Education
c2015
|
| Edition: | Fifteenth edition |
| Subjects: |
Table of Contents:
- 1. The nature of strategic management
- 2. The business vision and mission
- 3. The external assessment
- 4. The internal assessment
- 5. Strategies in action
- 6. Strategy analysis and choice
- 7. Implementing strategies : management and operations issues
- 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues
- 9. Strategy review, evaluation and control
- 10. Business ethics, social responsibility and environmental sustainability
- 11. Global and international issues