http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
concepts and cases, a competitive advantage approach
xxxiv, 658 pages : some colour illustrations ; 28 cm.
1. The nature of strategic management -- 2. The business vision and mission -- 3. The external assessment -- 4. The internal assessment -- 5. Strategies in action -- 6. Strategy analysis and choice -- 7. Implementing strategies : management and operations issues -- 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- 9. Strategy review, evaluation and control -- 10. Business ethics, social responsibility and environmental sustainability -- 11. Global and international issues