Global marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, United Kingdom :
Pearson Education Limited ,
c2014
|
| Edition: | 6th ed. |
| Subjects: |
Table of Contents:
- 1. The decision whether tointernationalize
- 2. Deciding which markets to enter
- 3. Market entry strategies
- 4. Designing the global marketing programme
- 5. Implementing and coordinating the global marketing programme