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20221002093000.0 |
| 008 |
140601s2014 enk eng |
| 020 |
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|a 9780273773160
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| 020 |
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|a 9780273773191
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|a 9780273794400
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|a HF1416
|b .H65 2014
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|a HF1416
|b .H65 2014
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| 100 |
1 |
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|a Hollensen, Svend ,
|e author
|
| 245 |
1 |
0 |
|a Global marketing
|c Svend Hollensen
|
| 250 |
|
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|a 6th ed.
|
| 260 |
|
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|a Harlow, United Kingdom :
|b Pearson Education Limited ,
|c c2014
|
| 300 |
|
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|a xlv, 774p. :
|b ill. (some col.) ;
|c 27 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. The decision whether tointernationalize -- 2. Deciding which markets to enter -- 3. Market entry strategies -- 4. Designing the global marketing programme -- 5. Implementing and coordinating the global marketing programme
|
| 650 |
|
0 |
|a Export marketing
|
| 650 |
|
0 |
|a Export marketing
|v Case studies
|
| 999 |
|
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|a 1000163424
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|