Global marketing

Bibliographic Details
Main Author: Hollensen, Svend (Author)
Format: Book
Language:English
Published: Harlow, United Kingdom : Pearson Education Limited , c2014
Edition:6th ed.
Subjects:
Description
Physical Description:xlv, 774p. : ill. (some col.) ; 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780273773160
9780273773191
9780273794400