Marketing management : an Asian perspective
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Prentice Hall ,
c2012
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxxiii, 830p. : col. ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789810687977 9810687974 |