Kotler, P. (2012). Marketing management: An Asian perspective (4th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: An Asian Perspective. 4th ed. Singapore: Prentice Hall, 2012.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: An Asian Perspective. 4th ed. Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.