Transnational management : text, cases, and readings in cross-border management

Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and...

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Bibliographic Details
Main Authors: Bartlett, Christopher A. , 1943- (Author), Beamish, Paul W. , 1953- (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Irwin , c2014
Edition:7th ed
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