Transnational management : text, cases, and readings in cross-border management
Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2014
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| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- 1. Expanding abroad
- 2. Understanding the international context
- 3. Developing transnational strategies
- 4. Developing a transnational organization
- 5. Creating worldwide innovation and learning
- 6. Engaging in cross-border collaboration
- 7. Implementing the strategy
- 8. The future of the transnational