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140519s2014 nyu eng |
| 020 |
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|a 0078029392
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| 020 |
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|a 9780078029394
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| 050 |
0 |
0 |
|a HD62.4
|b .B37 2014
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| 090 |
0 |
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|a HD62.4
|b .B37 2014
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| 100 |
1 |
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|a Bartlett, Christopher A. ,
|d 1943- ,
|e author
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| 245 |
1 |
0 |
|a Transnational management :
|b text, cases, and readings in cross-border management
|c Christopher A. Bartlett, Paul W. Beamish
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| 250 |
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|a 7th ed
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| 260 |
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|a New York :
|b McGraw-Hill Irwin ,
|c c2014
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| 300 |
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|a xxiii, 727 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Expanding abroad -- 2. Understanding the international context -- 3. Developing transnational strategies -- 4. Developing a transnational organization -- 5. Creating worldwide innovation and learning -- 6. Engaging in cross-border collaboration -- 7. Implementing the strategy -- 8. The future of the transnational
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| 520 |
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|a Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and competitive environment in which it operates.
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| 650 |
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0 |
|a International business enterprises
|x Management
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| 700 |
1 |
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|a Beamish, Paul W. ,
|d 1953- ,
|e author
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| 999 |
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|a 1000161910
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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