Transnational management : text, cases, and readings in cross-border management
Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2014
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| Edition: | 7th ed |
| Subjects: |
| Summary: | Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and competitive environment in which it operates. |
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| Item Description: | Includes index |
| Physical Description: | xxiii, 727 p. : ill. ; 24 cm. |
| ISBN: | 0078029392 9780078029394 |