Managerial economics and business strategy
Provides a solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. This title also provides instructors with new ways to assess student performance in the managerial economics course
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2013
|
| Edition: | 8th ed |
| Series: | The McGraw-Hill series economics
|
| Subjects: |
Table of Contents:
- 1. The fundamentals of managerial economics
- 2. Market forces : demand and supply
- 3. Quantitative demand analysis
- 4. The theory of individual behavior
- 5. The production process and costs
- 6. The organization of the firm
- 7. The nature of industry
- 8. Managing in competitive, monopolistic, and ,monopolistically competitive markets
- 9. Basic oligopoly models
- 10. Game theory : inside oligopoly
- 11. Pricing strategies for firms with market power
- 12. The economics of information
- 13. Advanced topics in business strategy
- 14. A manager's guide to government in the marketplace