rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management
    sub title: knowledge and skills
  name:
    name part: Peter, J. Paul
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Donnelly, James H.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: McGraw-Hill/Irwin
    date issued: c2013
    date issued: 2013
    edition: 11th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 796 p. : ill. (some col.) ; 27 cm.
  abstract: Helps you enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies
  note: J. Paul Peter, James H. Donnelly
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
    topic: Management
    genre: Case studies
  classification: HF5415.13 .P48 2013
  identifier: 0077861051
  identifier: 9780077861056
  record info:
    record creation date: 140515
    record change date: 20210110093000.0
    record identifier: 0000086576