Strategic international management : text and cases

Bibliographic Details
Main Authors: Morschett, Dirk (Author), Schramm-Klein, Hanna (Author), Zentes, Joachim (Author)
Format: Book
Language:English
Published: Wiesbaden : Gabler , c2010
Edition:2nd ed
Subjects:
Table of Contents:
  • 1. Introduction to strategic international management
  • 2. The external environment
  • 3. International coordination
  • 4. Foreign operation modes
  • 5. Selected value chain activities
  • 6. Selected international business functions