Strategic management : concepts & cases
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill/Irwin ,
c2013
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| Subjects: |
Table of Contents:
- 1. What is strategy and why is it important?
- 2. The strategic management process
- 3. External analysis : industry structure, competitive forces, and strategic groups
- 4. Internal analysis : resources, capabilities, and activities
- 5. Competitive advantage and firm performance
- 6. Business strategy : differentiation, cost leadership, and integration
- 7. Business strategy : innovation and strategic entrepreneurship
- 8. Corporate strategy : vertical integration and diversification
- 9. Corporate strategy : acquisitions, alliances, and networks
- 10. Global strategy : competing around the world
- 11. Organizational design : structure, culture, and control
- 12. Corporate governance, business ethics, and strategic leadership