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00000cam a2200000 7i4500 |
| 001 |
0000086559 |
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20141019093000.0 |
| 008 |
140701s2013 nyu eng |
| 020 |
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|a 0078112737
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| 020 |
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|a 9780078112737
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| 050 |
0 |
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|a HD30.28
|b .R68 2013
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| 090 |
0 |
0 |
|a HD30.28
|b .R68 2013
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| 100 |
1 |
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|a Rothaermel, Frank T. ,
|e author
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| 245 |
1 |
0 |
|a Strategic management :
|b concepts & cases
|c Frank T. Rothaermel
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| 246 |
3 |
0 |
|a Strategic management = concepts and cases
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| 260 |
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|a New York :
|b McGraw-Hill/Irwin ,
|c c2013
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| 300 |
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|a 1 v. (various pagings) :
|b ill. (chiefly col.) ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a 1. What is strategy and why is it important? -- 2. The strategic management process -- 3. External analysis : industry structure, competitive forces, and strategic groups -- 4. Internal analysis : resources, capabilities, and activities -- 5. Competitive advantage and firm performance -- 6. Business strategy : differentiation, cost leadership, and integration -- 7. Business strategy : innovation and strategic entrepreneurship -- 8. Corporate strategy : vertical integration and diversification -- 9. Corporate strategy : acquisitions, alliances, and networks -- 10. Global strategy : competing around the world -- 11. Organizational design : structure, culture, and control -- 12. Corporate governance, business ethics, and strategic leadership
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| 650 |
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0 |
|a Management
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| 650 |
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0 |
|a Strategic planning
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| 999 |
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|a 1000161924
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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