International marketing

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region

Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Irwin , c2013
Edition:	16th ed
Subjects:	Export marketing International business enterprises