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00000cam a2200000 7i4500 |
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20140915093000.0 |
| 008 |
140514s2013 nyu eng |
| 020 |
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|a 0073529974
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| 020 |
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|a 9780073529974
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| 050 |
0 |
0 |
|a HF1416
|b .C38 2013
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| 090 |
0 |
0 |
|a HF1416
|b .C38 2013
|
| 100 |
1 |
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|a Cateora, Philip R. ,
|e author
|
| 245 |
1 |
0 |
|a International marketing
|c Philip R. Cateora, Mary C. Gilly, John L. Graham
|
| 250 |
|
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|a 16th ed
|
| 260 |
|
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|a New York :
|b McGraw-Hill Irwin ,
|c c2013
|
| 300 |
|
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|a xxxiii, 638 p. :
|b col. ill. ;
|c 29 cm.
|
| 500 |
|
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|a Includes index
|
| 520 |
|
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|a Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region
|
| 650 |
|
0 |
|a Export marketing
|
| 650 |
|
0 |
|a International business enterprises
|
| 700 |
1 |
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|a Gilly, Mary C. ,
|e author
|
| 700 |
1 |
|
|a Graham, John L. ,
|e author
|
| 999 |
|
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|a 1000161883
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|