International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin c2013
Edition:16th ed
Subjects:

MARC

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090 0 0 |a HF1416  |b .C38 2013 
100 1 |a Cateora, Philip R.  |e author 
245 1 0 |a International marketing  |c Philip R. Cateora, Mary C. Gilly, John L. Graham 
250 |a 16th ed 
260 |a New York  |b McGraw-Hill Irwin  |c c2013 
300 |a xxxiii, 638 p.  |b col. ill.  |c 29 cm 
650 0 |a Export marketing 
650 0 |a International business enterprises 
700 1 |a Gilly, Mary C.  |e author 
700 1 |a Graham, John L.  |e author 
999 |a 1000161883  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus