International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin c2013
Edition:16th ed
Subjects:
Description
Physical Description:xxxiii, 638 p. col. ill. 29 cm
ISBN:0073529974
9780073529974