International marketing
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2013
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| Edition: | 16th ed |
| Subjects: |
| Summary: | Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xxxiii, 638 p. : col. ill. ; 29 cm. |
| ISBN: | 0073529974 9780073529974 |