Culture, gender and entrepreneurial innovation : evidence from Malaysia

Bibliographic Details
Main Author: Aida Idris (Author)
Format: Book
Language:English
Published: Kuala Lumpur, Malaysia : University of Malaya Press , c2014
Subjects:
Table of Contents:
  • 1. The world of entrepreneurship
  • 2. Women entrepreneurs
  • 3. Culture: a gender perspective
  • 4. Innovation as a cultural product
  • 5. Malay and Chinese cultures in Peninsular Malaysia
  • 6. Cases in innovation management
  • 7. Gender and cultural perspectives in innovation
  • 8. Future directions for women and entrepreneurial innovation