Culture, gender and entrepreneurial innovation : evidence from Malaysia - Aida Idris (Kuala Lumpur, Malaysia : University of Malaya Press, 2014)
1. The world of entrepreneurship -- 2. Women entrepreneurs -- 3. Culture: a gender perspective -- 4. Innovation as a cultural product -- 5. Malay and Chinese cultures in Peninsular Malaysia -- 6. Cases in innovation management -- 7. Gender and cultural perspectives in innovation -- 8. Future directions for women and entrepreneurial innovation
Includes bibliographical references (p. [119]-129) and index
Keywords: Businesswomen; Entrepreneurship; Women-owned business enterprises