Survey research methods
Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility
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| Format: | Book |
| Language: | English |
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Los Angeles, California :
SAGE ,
c2014
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| Edition: | 5th ed |
| Series: | Applied social research methods series
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Types of error in surveys
- 3. Sampling
- 4. Nonresponse: implementing a sample design
- 5. Methods of data collection
- 6. Designing questions to be good measures
- 7. Evaluating survey questions and instruments
- 8. Survey interviewing
- 9. Preparing survey data for analysis
- 10. Analyzing survey data
- 11. Ethical issues in survey research
- 12. Providing information about survey methods
- 13. Survey error in perspective