Business research methods
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2011
|
| Edition: | 3rd European ed |
| Subjects: |
Table of Contents:
- 1. The nature of business and management research
- 2. The research process and proposal
- 3. Literature review
- 4. Ethics in business research
- 5. Quantitative and qualitative research
- 6. Sampling strategies
- 7. Survey research
- 8. Secondary data and archival sources
- 9. Case studies, qualitative interviews and focus groups
- 10. Observation
- 11. Content analysis and other qualitative approaches
- 12. Experimentation
- 13. Measurement and scales
- 14. Fieldwork : questionnaires and responses
- 15. Writing up and presenting research outcomes