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140306s2011 nyu eng |
| 020 |
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|a 0077129970 (paperback : alk. paper)
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| 020 |
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|a 9780077129972 (paperback : alk. paper)
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| 050 |
0 |
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|a HD30.4
|b .B58 2011
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| 090 |
0 |
0 |
|a HD30.4
|b .B58 2011
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| 100 |
1 |
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|a Blumberg, Boris ,
|e author
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| 245 |
1 |
0 |
|a Business research methods
|c Boris Blumberg, Donald R. Cooper, Pamela S. Schindler
|
| 250 |
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|a 3rd European ed
|
| 260 |
|
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|a New York :
|b McGraw-Hill ,
|c c2011
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| 300 |
|
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|a xix, 505 p. :
|b ill. ;
|c 26cm.
|
| 500 |
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|a First edition published in 2005 by McGraw-Hill Education
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| 500 |
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|a Second edition published in 2008 by McGraw-Hill Education
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The nature of business and management research -- 2. The research process and proposal -- 3. Literature review -- 4. Ethics in business research -- 5. Quantitative and qualitative research -- 6. Sampling strategies -- 7. Survey research -- 8. Secondary data and archival sources -- 9. Case studies, qualitative interviews and focus groups -- 10. Observation -- 11. Content analysis and other qualitative approaches -- 12. Experimentation -- 13. Measurement and scales -- 14. Fieldwork : questionnaires and responses -- 15. Writing up and presenting research outcomes
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| 650 |
|
0 |
|a Business
|x Research
|x Methodology
|
| 650 |
|
0 |
|a Industrial management
|x Research
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| 700 |
1 |
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|a Cooper, Donald R. ,
|e author
|
| 700 |
1 |
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|a Schindler, Pamela S. ,
|e author
|
| 999 |
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|a 1000160312
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000160313
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000160314
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000160315
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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