The entrepreneur's guide to market research [
The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential--and tooofte...
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| Format: | Electronic Book |
| Language: | English |
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Santa Barbara, California :
Praeger ,
c2012
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| Series: | The entrepreneur's guide
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Table of Contents:
- 1. What market research is and isn't
- 2. Typical outline for a business plan market analysis
- 3. Types of market research
- 4. Developing a demographic profile
- 5. Researching trends in our markets
- 6. Distribution and spending patterns
- 7. Estimating the size and growth of the market
- 8. The competition: competitors, emerging trends and technologies
- 9. Exploratory market research
- 10. Putting it all together
- 11. Fitting the market analysis into the business plan