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140105s2012 cau eng |
| 020 |
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|a 0313396051
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| 020 |
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|a 0313396061 (e-book)
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| 020 |
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|a 9780313396052
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| 020 |
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|a 9780313396069 (e-book)
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| 050 |
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|a HF5415.2
|b .W46 2012
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| 090 |
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|a HF5415.2
|b .W46 2012
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| 100 |
1 |
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|a Wenzel, Anne M. ,
|e author
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| 245 |
1 |
4 |
|a The entrepreneur's guide to market research [
|h [electronic resource]]
|c Anne M. Wenzel
|
| 260 |
|
|
|a Santa Barbara, California :
|b Praeger ,
|c c2012
|
| 300 |
|
|
|a 1 online resource (xi, 167 p.) :
|b ill.
|
| 490 |
1 |
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|a The entrepreneur's guide
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. What market research is and isn't -- 2. Typical outline for a business plan market analysis -- 3. Types of market research -- 4. Developing a demographic profile -- 5. Researching trends in our markets -- 6. Distribution and spending patterns -- 7. Estimating the size and growth of the market -- 8. The competition: competitors, emerging trends and technologies -- 9. Exploratory market research -- 10. Putting it all together -- 11. Fitting the market analysis into the business plan
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| 520 |
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|a The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential--and toooften overlooked--part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.
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| 650 |
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0 |
|a Business planning
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| 650 |
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0 |
|a Entrepreneurship
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| 650 |
|
0 |
|a Marketing research
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| 650 |
|
0 |
|a New business enterprises
|
| 856 |
4 |
0 |
|3 http://web.a.ebscohost.com/ehost/ebookviewer/ebook/bmxlYmtfXzQxOTkxNV9fQU41?sid=c6ffac83-bb1b-4b0e-8944-c5856cd0f0d5@sessionmgr4002&vid=9&format=EB&rid=1
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| 999 |
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|a 1000160483
|b Electronic Resource
|c Electronic Resource
|e Gong Badak Campus
|