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20140316093000.0 |
| 008 |
140105s2012 mau eng |
| 020 |
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|a 0262302892 (e-book)
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| 020 |
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|a 0262516799
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| 020 |
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|a 9780262302890 (e-book)
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|a 9780262516792
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| 050 |
0 |
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|a HD53
|b .P35 2012
|
| 090 |
0 |
0 |
|a HD53
|b .P35 2012
|
| 100 |
1 |
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|a Palfrey, John G. [
|q (John Gorham)] ,
|d 1972- ,
|e author
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| 245 |
1 |
0 |
|a Intellectual property strategy [
|h [electronic resource]]
|c John G. Palfrey
|
| 260 |
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|a Cambridge, Massachusetts :
|b MIT Press ,
|c c2012
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| 300 |
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|a 1 online resource (xiii, 172 p.) :
|b ill.
|
| 490 |
1 |
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|a The MIT Press essential knowledge series
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Introduction : the self-limiting myth of the sword and the shield -- 2. Why intellectual property matters -- 3. Recommendation 1 : treat intellectual property as a core asset class -- 4. Recommendation 2 : benefit from the intellectual property of others -- legally -- 5. Recommendation 3 : create freedom of action through intellectual property -- 6. Recommendation 4 : establish a flexible intellectual property strategy -- 7. The special case of the non-profit -- 8. Future outlook -- 9. Afterword : what the author really thinks
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| 650 |
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0 |
|a Intellectual property
|x Management
|
| 856 |
4 |
0 |
|3 http://web.a.ebscohost.com/ehost/ebookviewer/ebook/bmxlYmtfXzQyMTgyMl9fQU41?sid=c6ffac83-bb1b-4b0e-8944-c5856cd0f0d5@sessionmgr4002&vid=5&format=EB&rid=1
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| 999 |
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|a 1000160481
|b Electronic Resource
|c Electronic Resource
|e Gong Badak Campus
|