Winning In the global market [ a practical guide to international business success
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| Format: | Electronic Book |
| Language: | English |
| Published: |
Santa Barbara, California :
Praeger ,
c2012
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Table of Contents:
- 1. The strategy of international business
- 2. Assessing the market encironment : identifying real and perceived threats
- 3. Assessing the political environment : beyond the marketplace
- 4. The social imperative : culture and cultural differences
- 5. Market selection : choosing your destination
- 6. Market entry : making strategic destination
- 7. Creating a value chain : connecting with your customer
- 8. Making your business viable : creating an international product strategies
- 9. Making your product viable : creating an international promotion strategy
- 10. Putting it all together : creating an international business plan